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How IPL teams brand value is calculated?

How IPL teams brand value is calculated?

25 April 2021 12:30 pm - 01:30 pm Zoom Event

What makes Mumbai Indians, the most valued franchise in the IPL? Why is Rajasthan Royals valued one-third to that of Mumbai Indians?
In this seminar, we will be discussing, the parameters which decide the brand value of teams in the IPL. All franchises witnessed a decline in their respective brand value in 2020 vis-à-vis previous year. The discussion would be based on the report issued by Duff & Phelps in 2020 and 2019. Every year, they prepare a comprehensive study on brand values of IPL.
Some valuations can’t be done by dragging numbers in the excel sheets, but supported by qualitative reasons and regression analysis. That’s how we will understand the valuation of these IPL franchises.

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    Online Webinar on Zoom